Northland Fishing Tackle Appoints Business Veteran Mike Anselmo as Director of Promotions
“I have known Mike for almost 15 years and have admired his passion for our business and the market. Mike offers promotional expertise that will further strengthen our brands and drive the business to our customers. I understand the benefits of great consumer marketing and we’re lucky to have Mike on our team,” said Gregg Wollner, CEO.
He recently ran the promotion for Striker Makes, the maker of ice fishing apparel.
“I’ve been a part of Northland’s heritage, having fished lures all my life,” Anselmo said. “I have generally considered Northland to be the high quality multi-species model in the Midwest, Northern states and Canada. The upgrades are unparalleled, from the Buck-Shot Rattle Spoon and Puppet Minnow to products that created the company like the Fire-Ball Jig and Whistler Jig.
Anselmo adds, “Northland has generally been identified for its powerful sales advice. Nothing will change. We support their e-commerce efforts, while offering highly effective electronic personal effects for brick-and-mortar retail destinations. And I will allow all these efforts to be amplified.