Northland® Fishing Tackle CEO Gregg Wollner announces the acquisition of Bagley® Bait Company. The acquisition will expand Northland’s product line into new markets and product lines. Bagley Bait Company will transfer its operations to Northland’s headquarters in Bemidji, Minnesota.
With Bagley Bait Company, legendary lure designer Jarmo Rapala now joins the Northland team. He brings decades of experience in the design and manufacture of lures to Northland. “Working with Jarmo will allow us to expand the Northland brand with new, innovative and exciting lures,” said Wollner.
Jarmo commented: “I am delighted to join the Northland team. Combining the skills of both the Bagley and Northland teams to bring new lures to market is exciting.
In 2015 Bagley introduced the exclusive HCM – Heat Compression Molding – process which results in a superior product in terms of consistency and function with wooden lures. Each bait is precisely weighted and balanced to produce the legendary subtle action that anglers rely on cast after cast.